Back-to-school season is more than a sales window. It’s a moment to show up for your community. Be a problem solver, a cheerleader, and a neighbor. Community pride runs deep and small businesses that connect on a human level will always stand out!

No one likes to see a one-star review or a harsh comment, but negative feedback is part of running a business... Whether it’s a misunderstanding, a genuine issue, or just someone having a bad day, how you respond matters more than the review itself. So let's talk about how to protect your reputation and maybe even win that customer back!

The digital marketing world is packed with jargon—and while some of it is fluff, much of it is worth knowing. Here are 15 buzzwords that can help you feel more confident and strategic online.