Marketing is supposed to get people talking. But there’s a big difference between “Everyone is talking about this!” and “Everyone is talking about this, and your brand is the punchline.” The idea of all PR is good PR.... maybe not...

Your brand is how people recognize you, remember you, and feel about your business. It's the story you tell, the experience you create, and the impression you leave long after someone has interacted with your company. For small businesses, strong branding is one of the most valuable investments you can make.