No, you don’t have to post every single day. You don’t need a perfectly curated feed. You don’t need to become a full-time content creator. But your social media should show signs of life.

When you’re running a small business, marketing often feels like another full-time job on top of everything else. The good news? You don’t need big budgets or a massive team to create content that works. You just need the right content and a simple plan to put them into practice.