You don’t need a massive budget or a full-time marketing team to attract more customers; you just need intention, consistency, and a willingness to connect. When you lead with service, show up with authenticity, and root your business in your community, people notice. And they will want to support you.

Back-to-school season is more than a sales window. It’s a moment to show up for your community. Be a problem solver, a cheerleader, and a neighbor. Community pride runs deep and small businesses that connect on a human level will always stand out!

The digital marketing world is packed with jargon—and while some of it is fluff, much of it is worth knowing. Here are 15 buzzwords that can help you feel more confident and strategic online.

Small businesses that use unconventional, low-cost tactics grab attention and make people talk about their business.