You don’t need a massive budget or a full-time marketing team to attract more customers; you just need intention, consistency, and a willingness to connect. When you lead with service, show up with authenticity, and root your business in your community, people notice. And they will want to support you.

The digital marketing world is packed with jargon—and while some of it is fluff, much of it is worth knowing. Here are 15 buzzwords that can help you feel more confident and strategic online.